Nonprofit Resource Library

I hope you find these resources helpful as you navigate the world of digital marketing for your nonprofit. Please note: This page is in the process of being updated. If you’d like to recommend a product or service to be listed, please contact me.

Website Resources

Email Resources

  • Email Template Kit - lots of examples for emails to send to new donors! (PDF opens in a new window)

  • Email Stat Tracking Sheet (Google Sheet) — log in to Gmail, click the link, and make a copy to use for your own email tracking!

  • Industry standards for email metrics from Campaign Monitor (link opens in a new window)

  • Email Checklist: Use this checklist to help you stay organized and avoid regret once you hit the send button! 

  • Growing your email list - Lead magnet (or opt-in) idea for your nonprofit: Are you still asking people to sign up for your newsletter? I hate to tell you but most just won’t. Use these ideas to give website visitors a compelling reason to join your email list! 

  • Email Platform choices: Trying to decide on an email platform? Here are some companies to consider (plus save $20 off MailerLite with my promo link inside!)

  • Subject Line formulas: 25 Subject Line ideas for your next email - just replace “X” with your nonprofits’ specific information

Board of Director Resources

Online Fundraising Resources

 

The ultimate list of tech resources you need, all in one place, to maximize results! Don’t let the list overwhelm you — bookmark this page and save it for later when you need something!

Bookkeeping / Accounting

  • Are you still using Excel to manage your donations? Consider using Quickbooks to help you improve your systems and reporting!
    Learn more about Quickbooks

  • Looking for a free accounting program to help you do the basics (track transactions, reconcile statements, manage invoices…) — Check out Wave!

Websites

Online Giving

  • Re-grouping on your fundraising plan? Use this Gift Pyramid Calculator to see how many gifts you need to make your goals happen!
    (Note: this is a Google Sheet. To make a copy for your own purposes, log in to a Gmail account before you click the link)

  • Squarespace users — you can use the Donate block right within your website and connect it to either a PayPal or Stripe account.

  • Quick and easy approach: Get your nonprofit set up for online giving in just one day with PayPal

  • Explore all that Snowball Fundraising has to offer for online giving

  • Fundraising platform and payment processor all in one with Givebox

  • Bloomerang offers donor management software and online giving all in one

  • Donorbox offers great donation form options and robust options for recurring monthly giving

  • MobileCause is a great option for online fundraising and text to give capabilities

  • Check out Give Lively for fundraising pages, peer-to-peer fundraising, and online event options

  • Before you choose an online giving platform, make sure your platform meets all the criteria I talk about in the Online Giving Guide (inside the free template bundle)

Human Resources / Nonprofit Management

Shortcuts

  • Copy and paste the copyright symbol right here on the Symbols website

  • Insert arrows and other symbols using this page

  • Using a Mac? Press and hold Control + Command + Space Bar to bring up the symbols menu. Just click the one you want to insert it!

Social Media

Design Tools

  • Need to make your logo transparent? Read this blog post about the easy way to do it with no software required

  • Create graphics that wow using Canva {Nonprofits can apply to get the Pro version of Canva free}

  • Create beautiful social media graphics for free using either of these great sites: Over and Pablo

  • Find the perfect color palette using this free color wheel tool

  • Create a button in just a few steps and save it as an image using Da Button Factory

  • Use Placeit to place your website directly into one of these free mockups (no Photoshop required!). They offer thousands of photo and video templates.

  • Free icons — png, ico, icns, and vector files

  • What font is that? Use FontFace Ninja to figure out what font is being used on a website

  • Need help in the Mid-Ohio Valley? Contact SW Graphics for your next design or printing project!

Track and measure your progress

  • Squarespace users can use the built-in analytics feature right within your website.

  • Use Google Analytics to track and measure your website traffic and understand your website visitors’ behavior.

Stock Photography

Customize your website and digital marketing resources without hiring a photographer! My favorite stock photography resources are all free (but be sure to read this post before you start using stock!)

Free Stock Photo websites

Photo Compression

Before you upload any photos to your website, be sure to resize them appropriately without losing quality!

Online Survey Tools

  • Squarespace users should use the built-in form options to host surveys on their website (for free)!

  • Free Survey Maker from JotForm (280+ free survey templates, save responses to Google Sheets, and re-direct the thank you page to your own website)

  • Google Forms

  • Survey Monkey

  • Typeform (all the bells and whistles, free for three forms and paid options beyond that)

  • Wufoo (great features, limited forms on the free plan)

Email Marketing Platforms

  • Mailchimp - basics for nonprofits and easy to use! Free for those with small lists and less need for features

  • Constant Contact - free for United Ways! Limited features but allows you to target groups and segments.

  • Mailerlite - great for automation and my favorite way to add pop-ups to my website. It’s free for lists under 1,000 and only $84/annually to upgrade and get some great options! Save $20 off your annual subscription when you use my link!

  • Squarespace Email Campaigns - if you already have a Squarespace website, integrating your email marketing right inside your website platform is super smart. Check out their email campaign pricing here.

Build your email lists

  • Squarespace users — use your built-in announcement bar and pop-ups without having to integrate third-party software!

  • Hello Bar

  • Sumo - pop-up boxes that convert!

Video Hosting

  • YouTube — the most popular search engine after Google!

  • Vimeo - no ads on this platform

Time-Saving Tools

  • Manage your workflow, proposals, contracts, invoices, and more in the all-in-one CRM with Dubsado

  • Use the Simplified Planner to keep your days straights and your life organized (that link saves you $10)

  • Organize your workflow with Trello

  • Schedule group bookings, experiences, or appointment-based services with Baluu

  • Schedule one-on-one meetings using Acuity and stop the email back-and-forth or check out Calendly for a scaled-down version

  • Use Doodle to figure out what time works best for a group (great for volunteers/boards)

  • Sign documents online with Docusign

  • Share files with team members or trusted volunteers using Dropbox

  • Use GoogleDrive to have access to documents, sheets, presentations, and files on the go

  • Use any of the templates in the Nonprofit Template Library to save time!

Local (WV) Resources