Marketing is a vital strategy to attract customers and raise sales, but some businesses may struggle to execute it due to limited budget allocation. Small business owners often spend far less than they should marketing their products.

There’s a general rule of thumb to guide B2B and B2C companies to decide how much money they should allocate for marketing. Generally, B2B companies should spend 2% – 5% of their revenue. While, marketing budget allocation for B2C companies is often higher, between 5% - 10% of their revenue.

For the past few years, marketing strategy has continued to evolve rapidly with the onslaught of new technology. Companies have been investing in SEO to support their marketing strategy. SEO becomes a powerful marketing tool to promote brands and products and has been proven impactful to reach wider audiences and raise sales.

What can SEO do for your business? Let’s take a look briefly at some major advantages of implementing SEO.

• Helps you reach more audiences

• Helps your brand site rank higher in search

• Helps your brand compete and survive with bigger competitors

• Improves website performance and usability

• Improves website traffic and engagement

• Relatively budget-friendly

SEO is a promising way to level up your business. However, in line with its big advantages, SEO is not a one-night game. Keep reading to learn how to build a robust SEO strategy, especially for small-budget marketing.

Ways to Build Robust SEO

#1. Do Comprehensive Keyword Research

One of the most important aspects of SEO is using the right keywords. Keywords are the terms that people use to search for information on the internet. When you use the right keywords in your website content, you will be more likely to appear in search results when people search for those terms. The seasoned digital marketers behind the longest running SEO agency in Australia suggest that to find the right keywords, you can use various keyword research tools.

Once you have a list of relevant keywords, you need to incorporate them into your website content in a natural and effective way. Use keywords throughout your website, including in your content's title, headings, and body. However, don't stuff your keywords into your content. This will not only make your content less readable, but it will also get you penalized by search engines.

#2. Optimize Multimedia Content 

Good content doesn’t only consist of blocks of text. Optimize your multimedia content by adding pictures and videos showcasing your brand, products, and services. There are over 200 factors that influence your SEO results, and engaging video content is on the list!

Video is also a perfect tool to attract audiences. It has both visual and audio aids that can build stronger engagement with visitors. Many studies reveal that most people prefer watching videos rather than reading text blocks, especially when looking for information about a product.

#3. Use Social Media to Reach Beyond

Social media is a great way to promote your website and its content. When you share your content on social media, you are more likely to get traffic from people who are interested in what you have to say. In addition, social media can help you build relationships with potential and current customers. These relationships can lead to more website traffic and conversions. To take advantage of social media, create accounts on major social networks, and share your content regularly. Make sure to post interesting and engaging content that will encourage people to click through to your website.

#4. Develop a User-friendly and Mobile-friendly Interface

More people are using their mobile devices to access the internet every day. This increase means that it is essential to optimize your website for mobile. If your website is not optimized for mobile, you are likely missing out on a lot of traffic and potential customers.

Ensure that your website is responsive and that it loads quickly on mobile devices. In addition, make sure that your content is easy to read on a small screen. This way, people will be more likely to stay on your website and take the action you want them to take. You should also ensure that your website is easy to navigate on a mobile device. This means having a clear and concise menu and large buttons that are easy to click on.

#5. Create Valuable Content for Visitors

If you have decided on the keywords, it’s time to create valuable content for your website. Google loves new content, so make sure you create fresh content regularly to keep your website updated. Valuable content also helps optimize SEO.

Creating valuable content is a great strategy to appeal to your customers. Helpful and insightful information can also build relationships between brands and customers. Besides, it also improves visitors’ retention and generates high-quality backlinks. 

That being said, publishing valuable content regularly should be a priority to grow your business. This strategy is good for small businesses, and most importantly, it doesn’t cost you much. 

Looking for some content inspiration? Jobber’s Painter Salary Guide includes strong branding, crowd-sourced data, and even interactive elements to keep visitors engaged.

#6. Build Quality Backlinks

When creating valuable content, you may as well develop backlinks. Having decent backlinks from big sites will be beneficial for you. As big sites have more visitors, the chance of the audience clicking on the link referring to your site is higher.  

Backlinks can build your site’s credibility and trust - that’s why Google loves it. In general, the more quality backlinks you have, the more likely your site will rank high on SERPs. However, building backlinks may take some time and a lot of your effort.

Final Thoughts

SEO is one of the most important aspects of online marketing. If you are not using it to its fullest potential, you are missing out on a lot of potential traffic and revenue.

What other SEO tips do you have to offer? Leave them in the comments below!

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