How Responsive Web Design Affects Your Visitor Experience
Photo credit: Styled Stock Society
Ensuring a satisfying visitor experience is critical if you care about your customers and business’s success. When done right, a great user experience leads to repeat purchases, more recommendations, and higher conversion rates.
One way to achieve that is by ensuring a responsive web design so that users can access your site from any device without trouble. This is essential because the number of mobile users is constantly growing – a total of 55.4% of purchases worldwide were made via mobile devices in the past month alone.
So if you’re wondering how responsive web design can affect visitors’ experience and whether it’s worth the investment, you’re in the right place.
In this article, we’ll discuss five ways responsive web design affects customers’ browsing journey. You’ll also learn how to implement each aspect to improve your website and offer the best experience for visitors.
Let’s jump right in.
What is Responsive Web Design?
Responsive design lets web pages adapt to various screen sizes. This way, users can have a pleasant experience browsing the site from a device of any size – be it a desktop, a tablet, or a mobile phone.
Responsive web design shuffles elements around the page to ensure a user-friendly experience for everyone.
In practice, a site’s layout and elements will adapt and adjust according to the screen ratio. For instance, call-to-action buttons may appear larger on mobile devices to make sure they’re easily clickable.
However, when not done correctly, it can strain the backend of your website and cause common errors, such as the 502 Gateway Error.
Some of the most common causes for the error include poor elements such as unreadable fonts, elements sitting too close together, and difficult page navigation.
Avoid the mistake by spending time learning how to create a responsive website. Alternatively, hire a professional to take care of the job so you can focus on growing your business.
How Responsive Web Design Affect Visitor Experience
Here, we’ll look at not only five ways responsive design can affect visitors’ experience but how you can implement and add these principles to your website and win traffic, reduce bounce rate, and increase conversions.
1. Responsive Web Design
Responsive design refers to an adaptive website interface that makes it look and function well across different devices – be it mobile, tablet, or desktop.
Great examples of responsive website design include Takesada Matsutani’s online portfolio and luggage company Away Travel.
Both of these websites make sure the images and navigation menus fit different screen sizes.
For instance, Away uses the standard horizontal menu on its desktop version and switches it into the hamburger menu for easy access on mobile devices.
Responsive design is essential to provide a seamless browsing experience for visitors. It optimizes their viewing experience and leaves a positive impression on your site.
Responsive design can also help reduce bounce rates, boost ranking and traffic, and increase conversions, along with helping different types of high risk businesses build more credibility.
Keep these in mind when creating a responsive design for your website:
Consistency. Ensure a uniform design and information across all devices. Make sure visitors can find what they are looking for on mobile just as easily as they would on desktop and tablet.
Whitespace. Help visitors focus by providing plenty of whitespace and clear focal points.
Intuitive navigation. The menu is an essential element for a great user experience. When clearly displayed, it helps visitors navigate your site and find the information they are looking for.
Optimize images. Make sure images load in time. To do so, consider using tools such as image compressors to optimize the image sizes.
2. Page Load Time
This refers to the time it takes to display a web page’s content in a user’s browser right after they access the website.
A swift page load time is vital for a positive visitor experience. In fact, one in four visitors will leave a site that takes more than four seconds to load. The same source also mentions that a one-second delay in page load time typically decreases user’s satisfaction by 16%.
Therefore, page load speed is critical to ensure a satisfying experience for visitors. When not properly taken care of, you risk losing potential customers and conversions due to a slow loading time.
To avoid that, optimize your site speed. First, research and analyze your current load time using tools such as PageSpeed Insights or GTmetrix. Once you gain insight into how your page performs, you’ll know whether to improve or not.
If you see improvement is needed, consider taking these actions:
Optimize images. Images make up nearly 75% of the total page weight. Thus, consider using tools such as ImageResizer or ImageOptim to compress file sizes while maintaining quality.
Optimize code. Minify and compress your code to speed up your page load time. Tools such as HTMLMinifier, CSSNano, and UglifyJS are great options to help with the task.
Optimize database. Regularly clean your database to avoid unnecessarily stored data such as spam comments, post drafts, and trash pages.
Use a CDN. A content delivery network helps distribute your content faster as you rely on multiple servers across the globe to do the task. Some popular CDNs include Cloudflare, Fastly, and KeyCDN.
3. Visual Design
In web design, the visual aspect is responsible for the aesthetics of the website. This includes the layout, color scheme, font choice, and other tangible elements on the site’s interface.
Creating an appealing and attractive visual design is important if you care about visitors’ experience, because 66% of users prefer to consume content from an aesthetically pleasing website.
Besides looking beautiful, a carefully crafted visual web design also draws users’ attention to the correct information. You can help visitors understand your brand better and faster, which can turn them into leads and potential customers.
To ensure a pleasing experience for visitors, follow these visual design principles:
Unity. Make sure all elements on a page appear coherent. You can do so by using a similar color palette across all pages and limiting font choices to less than three.
Space. This increases readability and reduces noise, which helps visitors focus and stay longer on your site.
Balance. Ensure symmetry in your design by equally distributing weights and colors on your pages.
Contrast. Make items stand out using different sizes, colors, positions, and shapes.
Continuity. Ensure each section flows effortlessly together with a similar design. However, make sure to avoid direct duplication.
4. Usability
Usability in responsive web design refers to the site’s ease of use. To achieve usability, it’s best to use common design principles that users are familiar with.
For example, organize visual content with a grid-based layout and use contrasting colors for call-to-action buttons.
These standard design principles help users get to their goal and take action faster, increasing the chances for a higher conversion rate by providing smooth navigation for users.
Exploring the usability aspect further, a crucial component for improving mobile experiences can be found in the study and usage of effective mobile flow designs. Seeing real examples of mobile flow design inspirations can significantly boost usability by providing insights into intuitive navigation structures and elements tailored to mobile users.
Some of the most common elements that contribute to usability in web design include:
Navigation. Consider a sticky navigation bar and an omnipresent search icon to help visitors browse your website with ease.
Readability. Ensure the texts on your site are readable and render well across all devices. To do that, choose a web-safe font that is highly legible such as Arial, Roboto, or Calibri.
Links. Double-check for dead links. Consider tools such as Screaming Frog or Ahrefs to crawl and find broken links on your site.
5. Clarity
Clarity in responsive web design refers to how well visitors can explore your site without confusion.
This aspect lets visitors find what they are looking for and reach a specific goal, such as making a purchase, signing up for a membership, or sharing your product on a social media channel.
When these tasks are hard to complete, you leave visitors with a poor experience which increases the chances of them leaving.
To achieve clarity in web design, consider the following aspects:
Simplicity. Remove distractions, such as unnecessary ads and overwhelming colors.
Consistency. Contradictory to popular opinion, consistency is not dull. Instead, it lets visitors explore your site with ease because they know what to expect on each page and step.
Familiarity. When you want visitors to have a great experience, stick with what’s familiar. For instance, the navigation menu should be at the top, and the search bar is best placed at the upper right corner.
Guidance. Provide visitors with guidance on what each button does by choosing the suitable copy and color.
Information flow. Consider using a heatmap tool to gain insight into visitors’ behavior and attention flow. This way, you’ll understand the best sections to put the right information.
Conclusion
Responsive design lets your website adapt and adjust well to different screen sizes, allowing visitors to have a pleasant experience browsing your site from any device.
Here’s a summary of the aspects that will affect visitors’ experience and help your business grow:
Page load time. Consider optimizing elements such as images and graphics to reduce page load time. Additionally, use a CDN for faster content delivery.
Visual design. This aspect is responsible for creating an aesthetically pleasing interface so visitors can enjoy browsing your site longer.
Usability. Make sure your website is effective and efficient to navigate so users can find what they are looking for hassle-free.
Clarity. Provide good information architecture and consistency in your web design, so visitors aren’t distracted or overwhelmed when browsing your site.
It’s time to put these practices into action and create a seamless browsing experience for your customers.
One Nine Design is a digital marketing company helping small businesses and nonprofits learn how to use their website and email list to grow their reach and make a bigger impact!