So, you've created a viral-ready video, spending a great deal of time and money strategizing, producing, and editing. Still, you're not getting the ranking you hoped to achieve?

Whether you're a course creator, a professional offering video training courses, or providing training using podcasts, the digital space is already overwhelmed.

You might have mastered your website SEO, but what about the SEO of your video and audio content? The MP3 transcription you've labored over for hours? 

With 39% of customers using podcasts and videos to learn something new, having a dedicated SEO strategy improves your organic search results.

Today, you need to optimize your videos, especially if you wish to increase ROI. Here's how to make the most of your SEO strategy with MP3 transcription. 

How to make the most of your SEO strategy with MP3 transcription

Here are five quick tips to up your game (and ranking) for videos that have transcribed audio. 

Use transcripts to enhance link-building and content

When you convert MP3 to text, it's best to include a linking strategy. This strategy immediately brings your customers to other relevant material you've published or to relevant websites with the hope they'll link back to you.

Internal and external linking is an excellent white-hat SEO tactic to boost traffic and trust from the Google algorithm.

For instance, if your video or podcast teaches how to create a winning marketing strategy, you might link to a relevant marketing-related course on your website.

When you build internal links, customers easily navigate from one subject to another by clicking through your content - and here's the clincher, they never leave your website. 

External links, on the other hand, have high organic ranking potential. If the site you link to links back to you, you're sending a signal to Google that your content aligns (often with someone with a higher domain ranking than you), boosting your ranking. 

Pro-tip: Turn those videos and podcasts into blog posts. Repurposing content is a great way to boost your visibility and ranking on search engine result pages (SERPs).

Use transcripts for increased exposure with keyword optimization

Unfortunately, Google can't "read" your podcast and capture all of those relevant keywords and phrases to suggest it to your ideal audience. And as we know, optimizing keywords goes a long way in helping you attract organic traffic. 

Creating and publishing a transcript for each podcast episode or video lets you put that relevant content in writing on the page, helping your target audience find you and your services more easily.

Interesting statistics: With 49% of marketers reporting how organic search brings the best return on investment (ROI), it would be a shame to miss out on optimizing keywords for your audio or video transcripts.

Provide a timestamp for your transcription

Another great way to make the most of your audio SEO on Google and other search engines is to include timestamp details for every audio file.

Search engines use timestamps to identify specific information, words, and content that you use in your audio or video. They don't help direct users when searching for specific content, but they're vital for search engines and other digital directories.

Timestamps can also help make your courses discoverable on YouTube and through Google searches, ensuring higher views. And the more views you get, the higher your course content ranks in the search results!

Interesting statistics: In 2021, 8% of the highly placed videos on YouTube's website search result pages used timestamps.

Repurpose your video content or podcast into blog posts

Briefly mentioned above, another great way to hone your search engine ranking is repurposing your video content or podcasts into blog posts.

This SEO tactic is a form of recycling, and we all want to break into that good habit these days. Instead of reinventing the wheel with fresh ideas, you're expanding your previous ideas to present them differently.

Plus, by using a great linking strategy inside those repurposed blog posts, you're opening up a whole new channel for your target audience to discover your video courses and podcasts. 

You're likely to catch the attention of customers who prefer blog posts over video or audio courses. (For example, this agency on YouTube repurposed its video content into an easy-to-follow blog post.)

Pro-tip: When repurposing your content, structure it similarly to your video for consistency. 

Create a description of your podcast or video course

After you transcribe your MP3, create a brief description or summary. This summary tells your target audience what you cover in your audio or video. You can also provide additional information giving insights about the content of your video.

Use your description or summary to explore the keywords you want to rank.

For example, suppose you create a video course on different mathematics topics. In the description of each episode, list the topics' names, mathematical concepts' names, the use of that concept, and any other information you might consider relevant to your target audience.

Pro-tip: Adding a description or summary makes it easy for listeners and viewers as they know what to expect from your audio or video content.

Benefits of MP3 transcription for your SEO strategy

Here is a few benefits MP3 transcription offer to your SEO strategy:

Provides link-building opportunities

For many businesses, link-building is challenging. They don't know where to begin to build these links and wish to avoid those "100 links for $5 on Fiverr" offers!

MP3 transcriptions help with your internal link strategy by referring to similar content on your website. For instance, focus on linking your course pricing, FAQs, and other product pages in your transcript, encouraging visitors to stay on your website for extended periods.

Lowers bounce rates

Transcripts increase the footfall of traffic levels and enhance engagement on your website. As a result, the bounce rates tend to drop, increasing the time spent on your website.

Transcription provides more content for customers while they spend time on your website. For those who may want to consume the content but can't listen to the audio (maybe while at work!), a transcript will keep them on the site and consuming the content in written form. 

Examples of brands using transcriptions to improve SEO strategy

Many brands have successfully managed and mastered the art of SEO strategy with MP3 transcriptions. Some of them are:

National Geographic

National Geographic is a well-known brand that uses audio SEO strategies to promote its new podcast, "Overhead at National Geographic."

To promote its podcast, National Geographic created transcripts of every podcast episode and uploaded them on its website. The transcription helped their podcast become a top-ranked podcast and continued to grow in popularity.

TED Talks

Another famous brand that leverages the advantage of MP3 transcriptions to improve its SEO strategy is TED Talks. 

The brand used an audio SEO strategy to promote its new podcast, "TED Talks Daily." The brand quickly became even more popular on iTunes by creating transcripts and including podcasts in its email newsletters.

TED Talks also promoted their podcast and transcription through social media and blogs.

Keep your eye on your SEO strategy

With more than 75% of customers never going beyond the first page of SERP, making the most of your SEO strategy is a must.

Though SEO might be challenging, your MP3 transcription is one tactic to help speed up the process and makes it easier for you to achieve the ranking you want. 

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